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Florence Formby was born and educated in Switzerland. The daughter of a prominent physician, she was introduced to alpine skiing and hiking from an early age. Her interest in trekking and traveling around the world continued after her moving to San Francisco, where she resided for 20 years before moving to Santa Barbara in 1984.
She has been an active Realtor since 1986, specializing in residential real estate. She is a member of the Santa Barbara Board of Realtors, Santa Barbara Multiple Listing Service, California Association of Realtors and National Association of Realtors.